GTM as a Service

Keep your GTM system working long after handover.

We keep your scoring, data and signals current, or run the whole system for you.

Book a 30-minute GTM diagnosis See the three stages

Why systems drift

What happens to a GTM system nobody looks after.

  1. The scoring drifts.

    New wins, losses and segments arrive. A model nobody re-trains keeps ranking the market you had.

  2. The data goes stale.

    Contacts change jobs; companies hire, raise and switch tools. The list gets less true every week.

  3. Adoption fades.

    New reps join untrained, the routine slips, and the team goes back to building its own lists.

Outcomes

What stays true, quarter after quarter.

Once someone owns the system, the drift stops. Here's what your team can count on.

  • Scoring that matches today's wins

    Re-trained and re-tested on your latest wins and losses every quarter.

  • A market list that stays current

    Your TAM refreshed each quarter, so reps work accounts that still fit.

  • Workflows that keep running

    Broken workflows, syncs, enrichment and scoring runs get fixed, not left to pile up.

  • A team that keeps using it

    Reps and managers trained, adoption tracked in your CRM, and a written review each quarter.

The stages

Onboard first, then choose one.

Onboarding

Get your team selling from the system. We train reps and managers and check in every week.

When2 months, first

You get
  • Training for reps and managers
  • Playbooks for lead briefs and signals
  • Adoption views in your CRM
  • Weekly check-ins
  • An adoption report at the end of month 2

Maintain & optimise

You run the system; we keep it current. Each quarter we re-train the scoring and refresh your TAM.

WhenOngoing

You get
  • Quarterly GTM Review
  • Scoring re-trained and re-tested
  • Fixes when things break

Fully managed

We run the system day to day, make sure your team uses it, and keep improving it.

WhenOngoing

You get
  • The system run for you
  • Adoption tracked and supported
  • Continuous improvement
  • Quarterly GTM Review

After onboarding, choose Maintain or Fully managed. Switch up or down at the end of any quarter, with 30 days' notice.

Add-ons

When you're ready to do more.

Available once your system is live. Each is scoped and quoted on its own.

  • Closed-lost & champion reactivation

    Reopen closed-lost deals worth a second look, and follow champions who've moved.

  • CRM hygiene sprint

    Clean up duplicates, stages and loss reasons, so the scoring learns from accurate data.

  • Rep enablement workshop

    Hands-on: reading a lead brief, SPICED discovery and signal-timed outreach.

  • Quarterly GTM Review

    Included in both ongoing stages, or on its own if you run the system yourselves.

Something else? Ask in your diagnosis

Questions

Before you hand it over.

What does GTM as a Service cost?

Each stage is quoted after the GTM Engineering or Launch Programme, or after a GTM Data Audit if your system was built elsewhere. It depends on your market, your team and how much running you want us to do.

Can you look after a system HeyThere didn't build?

Yes, after a GTM Data Audit or a paid takeover review. We assess and document the system first, so we both know what we're taking on.

What counts as a fix?

Anything that stops working as built: a broken workflow, a failed integration or sync, an enrichment or scoring run that fails, or errors in the data. New builds, new segments and major changes are quoted separately, or move to the fully managed stage.

What's in the Quarterly GTM Review?

Your scoring re-trained on the latest wins and losses and re-tested, a refreshed TAM, which signals led to conversations, who uses the system, and what to change next quarter.

How much of our time does it take?

Onboarding takes the most: training for reps and managers, and a weekly check-in with your project lead. After that, mostly the quarterly review. We ask for one internal owner.

Who does GTM as a Service work best for?

It works best when a team sells from the system every week, and you want someone accountable for adoption, not just uptime. If you have no system yet, start with the GTM Data Audit or the programme, or, if you're launching, the GTM Launch Programme.

What if we want to take it in-house?

You can, at any point. The system lives in your accounts, the tools are billed to you, and every change is documented, so a GTM hire or your RevOps team can pick it up.

Resources

Next step

Keep the gains after handover.

In 30 minutes we'll look at where your system stands, what's drifting and which stage fits your team.

Book a 30-minute GTM diagnosis

You'll talk to Marlon