GTM engineering for B2B SaaS sales teams
More revenue from the same market and the same sales team.
A scored market, live buying signals and researched leads, built from your own sales history.
About 3 minutes · no email for your score
Sales teams we've built for
The problem
Activity is up. Pipeline isn't.
Up to 95% of your market isn't buying right now. Your reps are calling all of it.Source: Ehrenberg-Bass Institute for the LinkedIn B2B Institute, The 95-5 rule (2021) (opens in a new tab). a 2021 model, not a live measurement.
The few who are ready show it. Reach them first.
Example data: a market of 56 accounts. Only 3 of them show buying signals this month: hiring sdrs, raised a round, new cro.
The HeyThere GTM System
A system tested on the deals you already win.
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Evidence
Who you actually win, from your deal history.
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Market
Every account you could sell to, scored on who you win.
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Signals
The events that show an account is ready to buy.
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Warming
Accounts see you before the first call.
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Lead brief
Each lead arrives researched, with an angle and a first question.
What we do
Four ways to work with us.
Pick the one that fits your stage.
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GTM Launch Programme
Your first GTM system, built from research before you have sales history.
- ICP hypothesis and a sized market
- First live list, re-scored on first deals
Best for funded start-ups launching sales
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GTM Data Audit
Find out who you actually win, from your own sales history.
- A written Diagnosis Report
- Your market headroom and signal gap
Best for teams with 3+ years of CRM history
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GTM Engineering Programme
A scored market, live buying signals and a trained team.
- Scored market and first live list
- Handover Pack, built in your tools
Best for sales teams with reps and a manager
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GTM as a Service
Keep your GTM system current, used and improving after handover.
- Scoring re-trained each quarter
- Fixes and adoption support
Best for teams with a system to keep sharp
Free to use
Not ready to talk? Start here.
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The sales-ready lead brief template
A seven-part brief your reps fill in for every lead.
Get the template
Questions
What sales leaders ask before they start.
What does a HeyThere engagement cost?
Pricing generally starts from R20,000/month for an initial 3-month project (excl. VAT): Diagnose, Build and Hand over. Every engagement is quoted after a 30-minute diagnosis, because the scope depends on your data, your team and your market. Ongoing support after the project is optional and quoted separately.
How much of our time will it take?
It depends on the phase. Plan on about 4 hours a week from your project lead, and 4–8 hours a week across your team on average. Your salespeople give more time during onboarding and training, when they learn to work from the new system.
Our CRM data is a mess. Is it even usable?
Messy data is normal after three years of selling. The first month tells you what's usable and what to fix before anything is built on it. That's what the audit is for.
We've only just raised. Is this for us?
Yes, if you sell B2B and you're about to launch or start selling properly. The GTM Launch Programme builds your first system from research, because you don't have years of sales history yet, then re-scores it once your first deals close.
What if we stop working with you?
You keep everything. The system is built in your own accounts and documented in a Handover Pack, so nothing is locked to HeyThere after handover.
Has this worked for a team like ours?
We don't publish client results yet, and we won't invent them. We can show you the method, example deliverables and the industry data behind the approach, with sources. The diagnosis checks the approach against your own situation before you commit to a build.
Next step
Find out how much more your market and your team can win.
In 30 minutes you'll get a straight read on your data, market and signal gap, and a clear next step, whatever you decide.
